in what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)?:

Use:
-jumping sttaight into action - like james bond intros
-establishing special effects at films disposal at intro
-keeps main character hidden/unknown, sucking audience in

develop:
-works heavily on over the top FX, almost to comedic level
-outfits over done to comic style, gives more vivid/rapid introduction to styles being conveyed.

Challenge:
-challenges most modern day "gritty" realistic movies and goes for a more naive action packed 1970's styled opening - could be considered ironic e.g. anchorman.

How does your media product represent particular social groups?:

i felt that the movie would appeal more to the rock oriented crowd due to the clothing choice and 1970's film style reference unexplored in most areas of say hip hop/trance..
also i'd say from early teens onwards to 50's as many different aspects of the films themes can be identified throughout the different age ranges e.g. cowboy westerns, Muse (rock band with similar music video), john woo films.

What kind of media institution might distribute your media product and why?

Most probably an advert/trailer sector due to this project showing off more of it's USPs like action and SFX instead of luring the audience in with conventional film title opening sequences.
i also feel rahter than a film company - a series company could adopt it better as the opening worked much like the opening of spiderman or batman, picking up from the comic as everybody already understands the rough plot outline - this is why it is so easy for the film to jump straight into the action.

How did you attract/address your audience?

i researched into many different programs such as Bravestar, deadwood and monkey for visual inspiration, the rock essence came from Muse's MV knights of cyndonia - all of these programs had a childish edge to them, designed to suck in the audience with imagery rather than thought.. generally found more in male targeted media e.g. Shaving adverts... (showing off cool SFX and sound to demonstrate simple things). adverts targeted around the female audience generally have more chatter and less diagrams to them.

What have you learnt about technologies from the process of constructing this product?

-blue-screen must be very taught and lit gently all over from behind+above the actor for the best keying
-trying to achieve 28 days later esque frame rates always results in exposure dipping from reduced light intake on the camera. unless you in a bright room, it'll begin to look underexposed and therefor noisey, messing up keying.
-stick to a minimum of two, AE has brilliant bluescreening tools but is hard to cut with, FCP has ergonomic quick splicing formats. combining the 2 is good for a visually strong end product.